The thermometer read 34 degrees when I pulled into the Caldwell courts at 6:45 on a Tuesday, and the contractors were already there, three trucks and a thermos and nobody stretching. I served first. It went long. I served again, and it went long again. The third one cleared the net by a foot and landed behind the baseline, and my partner, a drywall guy named Rick who has played with me for four years, said, "You have an arm, not a target."
That is a pretty good summary of my serve for most of last winter. I could hit it hard. What I could not do was keep it in the court on demand.
A long serve is rarely an arm problem. It is a toss problem, a contact point problem, and a swing problem, in that order. Before you buy a paddle or decide you need to be stronger, take the pace off and give yourself a target. The serve that stays in is the serve that wins.
Long is not a power problem
The court is forty-four feet long and twenty wide, and the kitchen takes seven feet off each end. When you serve diagonally, the ball has to travel farther than the net-to-baseline distance, and it has to land inside a box. That is a lot of room. It is also a target that most players treat as a suggestion.
When a serve lands long, the ball had enough energy to get past the baseline. That is not because your arm is too strong. It is because you gave the ball a flat, fast flight with almost no safety margin, and the flight continued past the line. The fix is not a weaker arm. The fix is a slower swing with a better target and a contact point that sends the ball down, not up.
Think of it like a hinge that swings past its stop. The hinge is fine. The frame is fine. The stop is missing. On a serve, the stop is your target and your pace. You are the stop.
The toss is the steering wheel
On a pickleball serve, the toss is short, low, and close to your body. That is the part that took me a while to accept, because a high toss feels more like the tennis serve I grew up with. A high toss makes your arm reach up, and a reaching arm is a stiff arm. A stiff arm holds the face where it was at the start, which is open, and an open face adds loft, which is the opposite of what a long serve needs.
The lower toss fixed two things for me at once. It kept my contact point lower, which made the ball travel down toward the baseline instead of up over it. And it stopped my shoulder from reaching, which is the reason my rotator cuff stopped complaining after I changed it. I wrote about that shoulder and the paddle I blamed for it in the upgrade I would not buy again. The paddle was part of the story. The toss was the rest of it.
If you are not sure where your toss goes, film ten serves from behind. I do this with my phone propped on the bag, and it takes four minutes. You will see the ball drifting forward or behind you, and you will see your contact point move around. Ten serves will tell you more than a month of wondering.
The seventy percent serve
Here is the change that had the largest effect on my serve, and it is not technical. I started serving at about seventy percent effort on purpose.
At full effort, my swing is long and my contact point is inconsistent, and the ball either lands long or sits up for the returner. At seventy percent, the swing is short enough to repeat, and I can put the ball where I want. The ball still goes deep, because contact and angle send it deep, not muscle. The returner gets a low ball that lands near the baseline, which is the actual goal of a serve.
The first week felt like surrender. I am 54 years old and I grew up believing that a serve is where you show your arm. But I started noticing something. The good teams were returning my hard serves back at my feet, and the softer serves were getting me a short return and a look at the net. The serve was never supposed to win the point. It is supposed to start the point on my terms.
The target inside the line
I use a target three feet inside the baseline when I practice, and I aim at the ground there, not at the net. Twenty serves to that target is enough. When I miss, I write one word in the notebook: long, short, wide, or middle. After two weeks I had a page of data and a clear pattern, and the pattern was not "not strong enough." It was "swinging too hard and contact point drifting."
If you want the mechanics of aiming at a target rather than the net, Marcus's other column is not the place to look, because I am not the target guy on this desk. The clearest explanation of that idea is in the third-shot drop is a target problem, and the principle carries over to the serve. The target is never the net. The net is just the thing the ball has to clear on its way to the target.
What I tell people who want a weapon
Every month somebody at the courts asks me how to hit a serve that "aces people." I understand the impulse. It is the only shot in the game where you control the ball completely, and it feels like it should be a weapon.
It can be, and the weapon is placement, not speed. A serve that lands deep in the middle of the box and then kicks is harder to return than a flat serve that lands long. The players who hurt me with their serve are not the ones swinging hardest. They are the ones who can put it on my backhand three times in a row and then go to the body when I cheat.
That takes practice, but not the kind of practice that hurts. Twenty serves, a target, a notebook, four minutes of video every couple of weeks. If your shoulder is already talking to you, Tomás has a warm-up in the warm-up I do at fifty-eight that is worth the eight minutes before you serve at all.
I served first again on the next Tuesday. The ball landed about three feet inside the baseline, low and boring, and Rick said, "Better." That is the highest praise I get from Rick. I will take it.



